Posted on Nov 15, 2017 | Views : 321
Small businesses are in a unique position when it comes to marketing. Unlike bigger organizations, smaller businesses don’t have the luxury to spend thousands or millions for their marketing campaigns. Yet that doesn't mean all hope is lots, there is still a lot startups can do! So what are some marketing strategies that startups can use?
Probably one of the most effective marketing tools for startups are social media platforms if done correctly. Social media allows startups to easily access thousands if not millions of people for free. The catch is that you must know what you are doing, have a solid strategy and content that people will find interesting and would want to engage with.
This means you need to be aware of the latest trends at all time. You will also need to make sure that the things you publish (photos, quotes, blogs, infographics and etc) actually bring value to people. For example, what would be a blog or photo that you would engage with? From there, try duplicating it or copy the structure. Once you have that down, your life becomes much easier.
With Facebook, for example, you can spend some money to push out ads. These ads can be extremely targeted, increasing the chances of gaining returns on investment (ROI) and boosting both your visibility and sales. You can do all of this, without breaking the bank.
In order to own social media like a pro, make sure you are aware of the latest trends, have a strategy in mind, and know each social media platform inside out.
Perhaps opposite to what many people say, blogging isn’t dead. In fact, blogging is a great marketing tool! Having blog featured on other sites can boost your ranking in Google. I won’t go into all the details but if your ranks rise in Google, there more likely that will be featured on the first page and hence clicked on. Plus, if you manage to get your blog featured on a popular site such as Forbes for example, chances are that people will click through to check out your site for more blogs.
This leads me to my next point, blogging isn’t just about appearing on other sites but also about having a blog of your own. Having your own lets users learn a little bit more about you as a company. They can see how knowledgeable you are on certain topics, your viewpoints and perhaps a little bit about your culture.
Who knows, your own blog can start to bring more and more viewers and before you know it, you have another revenue stream for your business. People can come to you requesting to have their blogs on your site!
Events & Pop-ups
Having a physical representation on the streets, such as a pop-up or a stand at an event is another great way to market yourself. Let’s take the pop up as the first example. Imagine going around your city in a bright pink bus like Snog. This is bound to bring a lot of attention, traffic and customers to you. The thing about pop-ups is that they need to be captivating and offer a unique experience in order to catch the eye of the public. But once you do, word of mouth will quickly make you grow!
As for events, you need to try and think out of the box for this one. What would be something that would grab everyone's attention? Is it giving tote bags with gifts inside to everyone?
Perhaps you could have someone dress up, taking pictures with people or even have QR stickers all around the event that people can scan.
Think of how you can stand out from everyone while getting more attention. Then try to capitalise on it as much as you can. Google guerilla marketing in order to give you a better idea of what you can do!
Small businesses have one big advantage and that is speed. They must use this speed to capitalise on big news, announcements and etc in order to drive the traffic to their sites. They can use this speed to see what works or not and then easily change for a better strategy.
Author: Niccolo Monac